Five Things that Empire Avenue Does that Makes My Social Media Better

Sometimes in life, you get the rare opportunity to see things flourish right before your eyes.  You may not be the first to

Empire Avenue can help you improve your social media

notice that it’s happening, but you are one of those lucky few who catch a glimpse right before everyone else does and realize it.  That’s a bit how I feel about Empire Avenue.  Empire Avenue is the newest, greatest tool to help you with your social media.  Don’t believe me?  Read this, and this, and this.

Now those articles are interesting, but what I wanted to explain to you is more personal.  I want to share with you five things Empire Avenue does to make my social media efforts better.

GETS ME USING SOCIAL MEDIA MORE OFTEN

I’m not going to lie.  With social media, some people naturally do it and some don’t.  Put me in the don’t category.  Oh, I tweet, and post, and Facebook, and LinkedIn, but it can definitely be a chore.  It’s not that I don’t see the value, but I just don’t think my life is that interesting all the time.

It’s still not, but Empire Avenue has given me a different outlook.  You see, for social media to be effective, it needs consistent nurturing.  It’s a bit like a plant.  If you nurture your plants they’ll grow, if you don’t they’ll die.   The big difference is you won’t see your social media dying, it just will.  Until now.  Empire Avenue works the same way the stock market does. You get bought and sold based on your social media.  You neglect it and you will lose investors, take care of it and you’ll thrive.  And let me tell you, seeing yourself be bought and sold is a powerful motivator to make sure you do your social media work.

SHOWS ME WHERE MY SOCIAL MEDIA EFFORTS NEED WORK

In order to be have a powerful social media presence, you need to have some diversity.  You might be a Twitter machine, adding new tweets every few minutes.  That doesn’t mean you have a strong social media network.  Twitter is only one part.  What about Facebook?  YouTube?  Your Blog?  To have a strong social media network, you gotta update these as well.

Empire Avenue helps you out with this.  You see, Empire Avenue grades you on each individual network you use.  A poor grade in one area will most certainly hurt your total score and make people think twice about investing in you.  I know because my YouTube score has been like an anchor.  Letting me see that, however, has shown me exactly how to improve and, while my YouTube is still an anchor, its a much smaller one than it was.

MAKES ME A MORE ACTIVE LISTENER

Here’s something to think about.  How many people do you follow with your social media, or who follow you, who don’t use it at all?  It’s a question you really don’t think about, but you should.  Imagine replacing one of your followers with one who is engaged?  It could make a huge difference in your social media efforts.

Empire Avenue opened my eyes up to this and made me a bit more critical who I follow and who’s following me.  I hate to be rude, but as the song says “What Have You Done For Me Lately?”  Social media is all about interaction and activity.  If your not interacting and not active in my network, you’re gone (sorry Mom).

INCREASES MY NETWORKING POTENTIAL

Before I joined Empire Avenue, my network was pretty bland.  I had very few people from outside my home city (Denver), or

How good is your Twitter network?

Colorado.  What I didn’t realize what that just because someone doesn’t live in your city doesn’t mean they can’t help your network.

Empire Avenue opened my eyes.  Before long I was exchanging tweets with Ford Motor Company’s Global Digital & Multimedia Communications Manager, Scott Monty.  I was talking social media strategy with professionals from Canada, Venezuela, and Europe.  These folks may not be local, but they are helping me become a better PR and Social Media strategist.  Thank you, Empire Avenue.

MAKES SOCIAL MEDIA FUN

Let me ask you this, when was the last time you got up early to check on how your social media network was doing?  I know some of you always do this, but for the other 95% of us, social media updating can be difficult.  Creating meaningful content for social media is not easy, particularly for a business, but it has to be done.  So how does Empire Avenue help?

Well, because your worth on Empire Avenue is directly related to your social media network, you gotta update.  That little carrot is actually just the thing many people need.  I know it is for me.  When I see my stock dropping, I look around and try to find something that I can do to make my social media network more valuable.  But that’s exactly the mindset you need in order to have a strong social network.  Empire Avenue helps you do that.

Now I’m not here to tell you that Empire Avenue will automatically transform your social media network into a powerhouse overnight.  You still have to work at it.  All I’m saying is that by using Empire Avenue, I been able to tweak my network so that it works harder for me.  And that’s really what you want from your social media network, isn’t it.

Yeah I thought so.  Just remember to let me know when you join so I can buy some stock in you.

UPDATE:  I’ve had some folks tell me that I should add my Empire Avenue ticker symbol and a badge.  Here you go.  Buy me at (e)DADEVOL .

*(If you’re interested in hiring me you can go here to access my portfolio.)

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How Running My Errands Can Change the Way Every Business Thinks About Social Media

I’d like to let you in on a little secret.

The Honey Do list goes mobile

I’m just a normal person.  I need to run errands and do stuff just like everyone else in the world.  So why would any business care about my errand run?  Because it could change the way you think about social media.

Shall we start?  Good.

I Needed to get a part to fix a desk in my living room.

I Googled stores to find best deals for the part/

Checked which store was closest and  how long it would take to get to the store.

As you can see, I use social media all the time to help me find the things I need.  With social media, I can find the stuff I need at the most convenient store.  Using my smart phone makes this a lot easier.  So why should you care?  Think about this,  ” Morgan Stanley Internet analyst said she expects smartphone sales will surpass PC and laptop sales in 2012, with more than 450 million units sold.”

Wow!  That’s a lot of people with smart phones who just might be using it to search businesses through social media.  Oh well, back to my errands.

Went to hardware store, checked in on Foursquare.  Saw deal for flowers nearby.

Went to Flower shop which gave me a discount for using Foursquare to find them.

Another great thing about smart phones is that can take advantage of geolocation applications like Foursquare.  When you use a geolocation application to check in at a store, they will often have deals posted that you wouldn’t find normally.  Additionally, you can find other participating stores nearby you might want to visit.

Pretty neat!  I wish that was your flower shop, but you aren’t on Foursquare.  So anyway, that  other flower shop was so nice that….

Tweeted how nice they were and that everyone should check them out.

Got a re-tweet about a great new restaurant that serves Venezuelan food.  Texted my Venezuelan wife to have her meet me there.

She checked in on their Facebook page, found a great deal, and realized she knew the owner from her high school.

Got invited to dinner so I needed a bottle of wine.  Went to Yelp to find a wine store nearby that carried South American wine.

Went to the grocery store and had to wait at the checkout for the employee to finish her conversation with her boyfriend.  Tweeted about the terrible service.  Got a reply from someone who said another grocery store, closer to my home, had great customer service.

Social media is the perfect tool for interacting with people and getting tips about businesses from your friends.  In fact, lots of folks check reviews about businesses. If their friend like the place they go.  If not, they don’t.  Oh, you should probably think about this too.

Well it’s off to the wine store.

As I was buying the wine, I got into a conversation with owner and found out that he is a wine and restaurant blogger. Favorited his blog and got great Chilean wine for dinner.

Blogging is like word of mouth advertising on steroids.  People look to blogs for advice more so than any other medium.  That basically means that blogging about your industry can make you an expert.  People want to buy stuff from experts in their field.

So off to dinner.

Had a wonderful dinner with new friends.

Afterwards I reflected on how much had changed for me in one day just by taking advantage of social media.  I found the part I needed at the most convenient store.  I found a great new flower shop.  Replaced my grocery store.  Met some friends with an awesome restaurant and met a blogger who could point me towards a great bottle of Chilean Red.

Pretty good huh?  And I’m not unique.  Everyday there are millions of people just like me who use their smart phones and social media to help them with their errands.

Here’s the catch.

If your business isn’t taking advantage of social media, you’re not reaching any of us.  Basically you’re invisible.

Perhaps you should rethink that decision not to use social media for your business, don’t you think?

Yeah, I thought so too.

Think Social Media Isn’t Powerful? “The Cam Newton Effect” and Three Social Media Lessons You Can Learn From It

 

The player at the center of it all, Cam Newton

Cam Newton, for the non-sports enthusiast, is the starting quarterback for the Auburn Tigers football team.  He is the favorite to win the Heisman Trophy as the best football player of the year.  He is also facing allegations that he received money to attend Auburn University, a big no-no.  If it is proved he took money, any game he plays in will have to be forfeited.

 

Wednesday, a tweet went out quoting ESPN’s Ian Fitzsimmons saying that Newton would not be playing this week against Georgia.  Here’s what happened next, from Jeff Schultz of the Atlanta Journal Constitution.

There was story and multiple messages on Twitter earlier Wednesday that referenced an ESPN Dallas report that Newton was on the verge of being suspended, possibly within “three to four hours.”

So what happens?  Legal sports books in Las Vegas, unsure about the validity of the information and seeing millions of dollars suddenly being bet on the underdog Georgia, were forced to stop taking bets on the game.  Costing those sports books even more millions.

One problem though,

In fact, the ESPN reporter, Ian Fitzsimmons, says he was misquoted, that all he said was a story like this can change in three or four hours.

Oops!

Here are three lessons you must learn from “The Cam Newton Effect.”

SOCIAL MEDIA IS A POWERFUL TOOL, BUT JUST A TOOL

Social media is a powerful tool, but just a tool

 

Social media is a tool that can be used to help or hurt your company.  Using social media effectively can help you spread good news about your company very quickly.  It can also spread bad or false news about your company very quickly. There was no fact checking on the Cam Newton allegations, but that didn’t matter.  Social media doesn’t know what’s true, or what you meant to say.  You, and you alone must take responsibility for making sure the right messages get publicized with social media.

 

If you have a plan, you won't need this

YOU MUST HAVE A SOCIAL MEDIA CRISIS PLAN

 

If something comes out on social media about your company that’s incorrect, or reflects poorly on you, there will be no time to figure out how to deal with it.  You literally have minutes. You must have a plan that you can implement right away to minimize any damage.  The elapsed time from the first Twitter about Cam Newton until Las Vegas was forced to stop taking bets was about four hours.  Four hours.  You have to be prepared with a social media crisis plan.

YOU MUST BE USING SOCIAL MEDIA TO LISTEN

If you are not monitoring social media right now to find out what is being said about you and your company, you could be letting bad information fester and grow like a cancer.   You wouldn’t let false information about your company be circulated at a dinner party you were attending, why would you ignore it online?  The damage that can happen to a company in just one day from bad online information could be titanic.  The best part is it’s really not that hard to monitor.  Here’s how.

Listen up...social media's talking about you

 

Additionally, I use Yoono on my browser.  It gives me a side browser that lets me see all my social media accounts in one stream.  It’s constantly running and updating while I’m online.  A pretty handy tool if you ask me.

“The Cam Newton Effect” illustrated how powerful social media has become.  But as Spider-man’s uncle said “with great power comes great responsibility.”   I hope these tips help you to understand just how important that responsibility is to your company.

Think Social Media Isn't Powerful? "The Cam Newton Effect" and Three Social Media Lessons You Can Learn From It

 

The player at the center of it all, Cam Newton

Cam Newton, for the non-sports enthusiast, is the starting quarterback for the Auburn Tigers football team.  He is the favorite to win the Heisman Trophy as the best football player of the year.  He is also facing allegations that he received money to attend Auburn University, a big no-no.  If it is proved he took money, any game he plays in will have to be forfeited.

 

Wednesday, a tweet went out quoting ESPN’s Ian Fitzsimmons saying that Newton would not be playing this week against Georgia.  Here’s what happened next, from Jeff Schultz of the Atlanta Journal Constitution.

There was story and multiple messages on Twitter earlier Wednesday that referenced an ESPN Dallas report that Newton was on the verge of being suspended, possibly within “three to four hours.”

So what happens?  Legal sports books in Las Vegas, unsure about the validity of the information and seeing millions of dollars suddenly being bet on the underdog Georgia, were forced to stop taking bets on the game.  Costing those sports books even more millions.

One problem though,

In fact, the ESPN reporter, Ian Fitzsimmons, says he was misquoted, that all he said was a story like this can change in three or four hours.

Oops!

Here are three lessons you must learn from “The Cam Newton Effect.”

SOCIAL MEDIA IS A POWERFUL TOOL, BUT JUST A TOOL

Social media is a powerful tool, but just a tool

 

Social media is a tool that can be used to help or hurt your company.  Using social media effectively can help you spread good news about your company very quickly.  It can also spread bad or false news about your company very quickly. There was no fact checking on the Cam Newton allegations, but that didn’t matter.  Social media doesn’t know what’s true, or what you meant to say.  You, and you alone must take responsibility for making sure the right messages get publicized with social media.

 

If you have a plan, you won't need this

YOU MUST HAVE A SOCIAL MEDIA CRISIS PLAN

 

If something comes out on social media about your company that’s incorrect, or reflects poorly on you, there will be no time to figure out how to deal with it.  You literally have minutes. You must have a plan that you can implement right away to minimize any damage.  The elapsed time from the first Twitter about Cam Newton until Las Vegas was forced to stop taking bets was about four hours.  Four hours.  You have to be prepared with a social media crisis plan.

YOU MUST BE USING SOCIAL MEDIA TO LISTEN

If you are not monitoring social media right now to find out what is being said about you and your company, you could be letting bad information fester and grow like a cancer.   You wouldn’t let false information about your company be circulated at a dinner party you were attending, why would you ignore it online?  The damage that can happen to a company in just one day from bad online information could be titanic.  The best part is it’s really not that hard to monitor.  Here’s how.

Listen up...social media's talking about you

 

Additionally, I use Yoono on my browser.  It gives me a side browser that lets me see all my social media accounts in one stream.  It’s constantly running and updating while I’m online.  A pretty handy tool if you ask me.

“The Cam Newton Effect” illustrated how powerful social media has become.  But as Spider-man’s uncle said “with great power comes great responsibility.”   I hope these tips help you to understand just how important that responsibility is to your company.